Bandai Namco’s Purpose
Fun for All into the Future

Do you wish to enjoy every single day to the fullest, to smile more?
What we want is for people like you to always have a reason to smile.
To bring more joy into your everyday life, and make play a natural part of it.
While working on this goal,
thinking hard of what new types of play we could introduce
into the lives of people all around the world,
we're having quite a lot of fun ourselves.

What We Do

With IP (characters and other intellectual property) at the core of our business,
we deliver deep and lasting, quality content and diverse entertainment to fans around the world
through network contents, home console games, and life entertainment.

  • Network Contents

    We are promoting a large portfolio of contents worldwide, utilizing the worldview of our unique and appealing IPs, such as “DRAGON BALL” and “THE IDOLM@STER” series, to be enjoyed on mobile and PC.

    We are connecting fans and creating excitement that can only be found through online contents with notables such as the smartphone game app, “DRAGON BALL Z Dokkan Battle” and “ONE PIECE Bounty Rush,” both enjoyed by players around the world.

  • Home Console Games

    We are actively releasing a wide variety of titles leveraging the characteristics and strengths of various home video game consoles.

    We are delivering to the world a wide range of game genres based on our robust portfolio of IPs, with titles such as “Mobile Suit Gundam” and the “Tales of” series. Customers will also find many games that appeal to a broader audience, such as the Japanese drum-based rhythm game, “Taiko No Tatsujin” series, double Guinness World Records holder, the “TEKKEN” series, and the highly acclaimed, dark fantasy world of “ELDEN RING” (Japan published under FromSoftware Inc. / all other regions published under Bandai Namco Entertainment).

  • Life Entertainment

    We are providing services that can enrich lifestyles by creating new forms of entertainment that are not limited to what is considered traditional within the game business.

    We are creating digital and physical forms of entertainment using our extensive line of resources such as the “MIRAIKEN studio” where our portfolio of IPs are brought into reality through use of xR technologies, the entertainment commerce site, “ASOBISTORE” where we offer a robust line-up of Bandai Namco Group original goods, and the live streaming platform, “ASOBISTAGE” where we deliver real-time events and concerts online.

International Offices

Please visit our regional website for more information on each region's products and services.

Please visit our regional website for more information on each region's products and services.

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CEO Message

CEO

“We want to connect with our fans around the world in deeper, wider, and more complex ways.”

Under Bandai Namco Group’s purpose, “Fun for All into the Future,” as set in the Mid-term Vision, “Connect with Fans,” Bandai Namco Entertainment aims to connect with fans around the world through our portfolio of IPs (Intellectual property, such as characters and brands).

We seek to become a company that will be loved from our many stakeholders through entertainment brought to life by the Bandai Namco Group. By combining the strengths of our group companies, Bandai Namco will deliver to fans a new world that has yet to be experienced that will connect fans from around the world both digitally and physically.

We believe that entertainment holds endless possibilities. In order to become an integral part of society, we will continue to deliver games that exceed the expectations of our fans through our core game business that focuses on the fundamental properties of creating and delivering “deep and lasting, quality content” and “diverse entertainment.” We will also strive to bring about a diverse market that is not bound by existing businesses or categories through new and innovative means that will not only connect our company with fans, but also bring fans together.

Nao Udagawa

President & CEO
Bandai Namco Entertainment Inc.


Organization

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Bandai Namco Group

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